According to the Google parent company Alphabet last month, YouTube collected over $60 billion in 2025. According to the analysis of the Moffett Nathanson data of the financial research firm, YouTube received about $62 billion in 2025, which went beyond Disney ‘ s media operations ($69 billion in 2025) to become the world ‘ s largest media company.
Moffett Nathanson has declared YouTube’s “new media champion” last year, and its valuation is now in the range of $500 billion to $56 billion, well above any traditional media platform. Netflix, the closest competitor, had a market value of approximately $40.9 billion. The fourth quarter of YouTube generated $11.4 billion in advertising and more than $40 billion throughout the year. In addition, it has large subscriptions to YouTube Premium, YouTube Music, NFL Sunday Ticket and virtual multi-channel video service YouTube. YouTube TV currently has about 10 million subscribers and is likely to surpass pay TV leaders, Carter and Comcast, in the coming years.
YouTube has now disbursed over $100 billion to creators, music companies and media partners. “We do two very fundamental things for the creator. The first is to help them build audiences and connect with fans, wherever they may be in the world; and the second is to help them set up business. This $100 billion represents this for us.” Moffett Nathanson believes that, as a distributor of paid television and content dominated by creators, its scale will help YouTube to continue its explosive growth. A strong investment in AI tools will also help to enable creators to produce more content at a faster pace.
One top YouTube creator indicated that they were already actively trying these tools, mainly to help with scene design, costumes, makeup and visual effects, which would be too expensive or time-consuming. Youtube and Netflix seem to be the only player who can still step down and accelerate at a time when almost all other media companies are stagnating or even regressing.
